Guided by the Division's universal guiding principles, mission statement and beliefs – The Communications department will help fulfill the general and specific aspects of the Superintendent's role description as defined in the provincial statute, Alberta Education Policy, Board Policy and Administrative Procedures. The department will develop, maintain, manage and implement effective internal and external communications and public relations between the Grande Prairie Public School Division, staff, parents, students and the local community.

The department is responsible for overseeing, promoting and enhancing the Division's image, brand identity and reputation. It does so by developing and executing media relations and public relations strategies, marketing communications and plans for brand building/innovation/District promotions, internal communications and Division communications initiatives.

The department work includes crisis communication, issues management, and supporting schools, programs and Division initiatives. Communications also support the Board of Trustees, Superintendent of Schools and Division staff on strategic communications.

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