The Grande Prairie Public School District's Communication Philosophy:
Guided by the District’s universal guiding principles, mission statement and beliefs – The Communications department will assist in fulfilling the general and specific aspects of the role description for the Superintendent as defined in provincial statute, Alberta Education Policy, Board Policy and Administrative Procedures. The department will develop, maintain, manage and implement effective internal and external communications and public relations between the Grande Prairie Public School District, staff, parents, students and the local community.
The department is responsible for overseeing, promoting and enhancing the District’s image, brand identity and reputation. It does so by developing and executing media relations and public relations strategies, marketing communications and plans for brand building/innovation/District promotions, internal communications and District communications initiatives.
The department work includes crisis communication, issues management, and supporting schools, programs and District initiatives. Communications also supports the Board of Trustees, Superintendent of Schools and district staff on strategic communications.